Videos are great and here are the reasons why…

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is the factor, the click-rate is multiplied with, when using a video on a landing site. Humans eyes attract to movement. That is, why our attention is caught from the video, not the static post.

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times increased shares on social media comparing video to an image/text combination. One minute of a video can transport around 1.8 million words. Our brains are just better in processing moving images than written words.

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% increased organic traffic on websites using video content. Google loves pages containing videos. Using them improves your sites SEO. When people share a video of your website, it creates an inbound link. Those help your sites SEO dramatically.

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% of a videos message gets retained by viewers compared to written content (10%). Do you know the feeling, when reading an entire page of a book without knowing, what you just read? This does not happen with videos. You can even remember videos you watched for a longer time. That means, you can improve your brand recognition by using video content on your channels.

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% of consumers say, that watching a video about a product, makes it more likely for them to buy it. Obviously, you cant just use any video. It has to tackle your customers pain-points, be interesting to view and easy to understand.