Virtually, there are no boundaries...
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets; there are virtually no boundaries on how, when and where people can interact with content.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. Here’s everything you need to know about it and why it’s being hailed as the future of content, according to news shared by HubSpot:
80% of all web traffic by 2019 is video content
200-300% can be added to the click-through rates when adding a video to marketing emails
80% increased conversion is produced when embedding videos in landing pages
90% of customers report that product videos help them make purchasing decisions
64% of customers are more likely to buy a product online after watching a video about it
59% of company decision makers would rather watch a video than read an article or blog post
Source: Forbes 2018