Crowdsource like a babylonian...

Nowadays, Crowdsourcing is an established and reckoned practice. One of its many perks is its high adaptability, whether you are a small business that needs a new corporate design or a large company that wants to hear the voices, ideas and innovations of smart people form around the world. After the modern Crowdsourcing was introduced in Jeff Howe Wired Magazine article “The Rise of Crowdsourcing“  you may think that Crowdsourcing has to be one of the many new inventions of the digital age. Let us take a close look at the definition of Crowdsourcing! “The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “Crowd”) through an open call”.

Is this really new? 

 The Wisdom of Crowds (Babylonian edition)

Herodotus on Babylon:

“They have no physicians, but when a man is ill, they lay him in the public square, and the passers-by come up to him, and if they have ever had his disease themselves or have known any one who has suffered from it, they give him advice, recommending him to do whatever they found good in their own case, or in the case known to them; and no one is allowed to pass the sick man in silence without asking him what his ailment is.”

Crowdsourcing was already present 500 years BC! The Babylonians outsourced the task of recognising sicknesses, usually performed by a doctor, to a large undefined community. 

It is a refreshing idea that education and status does not necessarily guarantee expertise and that challenges can be more efficiently solves by consulting a large group of people from all around the world. Let us think more like the Babylonians did and let us try to use our Collective Brain to solve challenges with the Crowd.