Mobile Recruiting: just one click away from your new job
10 years ago, people discussed whether you should go with the traditional paper application or switch to online. It’s no surprise which method has established. Obviously, the more modern one has become the new standard in the recruiting process. Therefore, we must continually expect and keep in mind that mobile recruiting has the potential to be the main recruiting method sooner or later.
Imagine, sitting on the train after work. You are scrolling truth your LinkedIn and voila you see a job advertisement, which would fit perfectly. You are thinking about sending an application, but first, you want to have a look at the company’s website before you take some time at home to write an application. As you are still sitting in the train, you use your smartphone to do some research. However, the website of the company isn’t adapted to mobile devices. What would you think about the company?
“Nowadays, mobile devices are used more to access the Internet than stationary computers.”
But, how can companies adapt the change to their strategy?
One of the adjustment strategies is Mobile Recruiting.
It is an electronic recruiting method that uses mobile devices, to attract, engage and convert potential applicants. The communication between the job-offering company and the applicant only takes place via portable devices, primarily via smartphone. This new recruitment process has shifted the focus to job-apps and job advertising on social media platforms. Mobile Recruiting doesn’t necessarily have to replace traditional forms of job advertisement but can be used to improve the standard processes.
Why mobile recruiting is getting more important?
“Especially the generation Y and Z are likely to apply mobile according to Jobnet.”
More people than expected are willing to apply mobile. About 73,0 % of those questioned would apply via smartphone or tablet for their next job. A large majority of experienced professionals of 65,8 % expect companies to offer mobile application.
Those ones, who wouldn’t use the opportunity of mobile application have three main doubts about it. One is the lack of clarity, that results from the small screens and keyboards. Secondly, 50% are thinking, that a mobile application has a dubious effect on the recruiter. The third reason is, that the applicants think they can highlight their strengths way better in a “real cover letter”.
At the moment, people still have doubts about mobile application. To create a CV, you need extensive paperwork and that’s way more difficult on a smartphone.
To generate a great user experience, it is important to choose the form of Mobile Recruiting your company wants to follow.
One way, for example, is the integration of QR Codes or an E-Mail link so that the applicants can send all the required documents or even their Xing or LinkedIn profiles via smartphone to the company. In some online job boards, applicants can also deposit their documents so that they can attach them directly to the mobile application.
Nevertheless, professional Mobile Recruiting should contain a responsive career website, this means the functionality of the site is equally ensured on each kind of devices. A responsive career website doesn’t just have positive effects on Mobile Recruiting, it also pays off for employer branding and a general positive candidate experience.
Some employers also have their own Job-App, directly connected to the application management system. That’s the best solution because application forms have been adjusted to the mobile format.
How to start?
That is where you should start. Look at your own career website. Is it mobile friendly? Is the site comfortable to read? If this is not the case, you already lost people who are for example on their way home from work, like the person on the train, who just want to have a quick look at new vacancies.
Don’t let your recruitment strategy be the reason, qualified employees don’t apply for your vacancy. Go mobile!