Q. What is collective Intelligence?
Collective intelligence "is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilisation of skills" (P.Lévy, 1999).
Looking at the animal kingdom, this becomes tangible. Bees and ants use collective intelligence to forecast danger, explore potential feeding grounds and navigate through their territory (D.Seeley, 2010). Through the 4th industrial revolution and the rise of the internet we are at a point in time where technology is enabling human collective intelligence to function on a global scale. This is where crowdsourcing comes into play...
A. Crowdsourcing is the process of taking a task and briefing it to a large pool of highly skilled creators that either work individually or in teams to inspire and collaborate.
Q. What is a crowd platform?
A. A crowd platform is a service provider that has singed up creators with a specific skillset e.g. design and that can be accessed by third parties in order to source such crowd. This normally happens in a contest form where a specific amount of prize money is assigned to a specific challenge.
Q. What are the benefits of crowdsourcing?
A. By using crowdsourcing as a means to procure innovation & designs you will receive "more uniquely creative output in a shorter period of time!"
Even though we are dealing with creativity and innovation, it is still a numbers game. Through the sheer number of talented creators participating in projects the quantity and quality of submitted results will guarantee a range of 20-30 truly creative solutions. All independent of each other, all different, all exceptionally creative. Your only task is to pick the best. It is difficult to out-innovate, out-smart and out-create a crowd of 100.000 creators from all around the world.
Q. What do we mean by global creativity?
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while." (Steve Jobs)
Those five simple words -“creativity is just connecting things”- sound deceptively simple but hit the nail on the spot. Bringing creators with different experiences, different cultures, different viewpoints together and having them work towards a common goal is powerful.
This is where the magic happens.