What are the most important facts that we need to know & background?
Tell us about the campaign, the background. Why are you doing it?
What is the purpose of the Video(s)? Strictly informative or to explain/call to action/brand awareness/…? What are important priorities?
Who is the target audience and what do we know about them?
On which media channels will the video(s) be shown?
10-15sec | 15-30 sec | 30-60 sec
Live Action | 2D/3D Animated | Mixed Media
Script, Storyboard, Subtitles, Voice Over, Music, Frames, File Size
Are there any legal requirements that need to be fulfilled? Do and don’ts. Need for NDA’s? Shall we brief the crowd in the name of you or should we anonymize the contest?