Briefing

Banner/GIF Creation


 
What are the most important facts that we need to know & background?
Tell us about the campaign, the background. Why are you doing it?
What is the purpose of the Banner/GIFs? Strictly informative or to explain/call to action/brand awareness/…? What are important priorities?
Who is the target audience and what do we know about them?
On which media channels will the Banners/GIFs be shown?
Please provide format output specs e.g. Size, Format, etc.
Are there any legal requirements that need to be fulfilled? Do and don’ts. Need for NDA’s? Shall we brief the crowd in the name of you or should we anonymize the contest?
Deadline
Deadline